I am pleased to welcome this month’s RRBC Spotlight Author, Gracie Bradford…
DO YOU LOVE WRITING BUT HATE SELLING?
Me too. Indie authors must be a jack of all trade. Like it or not, indie authors are entrepreneurs. Your book is a product. Your marketing is a service. Who has time to write and sell? Most authors prefer to write and leave the selling to someone else. Is it necessary to be hands-on in the selling process? As a businesswoman, I say absolutely. It takes far less time to write than to sell. Once the book publishes, the most difficult challenge begins.
THREE WAYS TO GET PEOPLE TO BUY MORE FROM YOU
BUILD RELATIONSHIPS AND YOUR PLATFORM FIRST TO BRAND “YOU” NOT THE PRODUCT, “YOUR BOOK”
Increase your followers to get more honest and positive reviews – strive for more than 100 reviews the first month of launch.
Entice your followers with topics of interest to return to your point of sale – strive to build your email list to 5000 or more followers.
Join an active book club to help promote books.
Become involved with community professional and social groups – Be seen as an influencer or contributor.
Build networks through educational conferences, webinars, seminars, critique groups, etc.
BECOME COMPUTER SAVVY
Spend time improving your Search Engine Optimization (SEO) to drive traffic to your point of sales.
Leverage the power of social media (Twitter, Facebook, Instagram, LinkedIn, Website).
Stay on top of analytics by analyzing visitor’ patterns and time on sites.
When books first launch, try to get up to 1000 copies sold within the first few days (giveaways, free copies, gift with purchase, contract with libraries and bookstores) to move up on book sellers engaging elements of their site.
Keywords, categories, and hashtags must match your brand and audience to increase visibility.
EFFECTIVELY MANAGE TIME
Respond to your followers – stay engaged to maintain your buyers – install an autoresponder as your assistant.
Design and be ready to launch your FREE enticer on the same day of book launch- a freelancer is helpful in this area.
Develop an airtight marketing plan – carve out time and be consistent in implementation.
Develop an alluring pre-order interaction ahead of the game.
Hire reasonable cost subject matter experts in areas that you can delegate to someone else.
June, who was a ten-year-old feisty girl beyond her years, creates imaginary friends because she gets lonely in her isolation room at the cancer center. June explains to Chemo and Rad, her imaginary friends, her understanding of what is happening with her.
“The doctor told us that her goal was to shrink the size of the mass in my head, which was pushing against an area that controlled some of my mental and physical functions while at the same time reduce side effects and maintain my quality of life during and after treatments. She said that surgery was not an option that she wanted to take at this time. I was so glad to hear that they were not going to shave my hair off and cut my head open.
She explained that they would not cut open my head, but they would have to insert a plastic tube called a “shunt” to drain fluid from my brain and have it flow to another site for ease of elimination from my body. My mom did not want to hear this unsettling news. Frankly, neither did I.
The doctor told us that she and a radiation oncologist would determine the best drug for me. The drugs would be very potent ones (chemotherapy), which would run through my IV tube for a defined period in an attempt to destroy the bad cells. Then she would check my vitals after the first round of treatment to see if the mass in my brain was getting smaller. She explained that the chemotherapy treatments as a whole could last up to six months. The side effects might be unbearable sometimes. Sometimes the therapy might make me sicker than I was when I first came to the hospital.
I interrupted her to remind her that I was only ten years old and told her she was frightening my brother. I noticed he looked like he was turning green. But the real reason I reminded her of my age was that she had scared me out of my mind.
I looked at my parents and thought that my mom might pass out at any moment but noticed a smirk on my stepfather’s face. I looked over at G-Mom. She was the only one who seemed to be holding it together. I expected G-Mom to question the doctor in many ways to get everyone to grasp how serious this was and how long it would take to see results. In a kind and compassionate way, my grandmother grilled the doctor like a drill sergeant!” My doctor gradually realized that G-Mom was the stabilizing force in the family as well as very knowledgeable in medical terms. The doctor would frequently turn to my grandmother, seeking assurance that she was doing well explaining to the rest of the family and me. My doctor did not want to frighten my brother or me, but she felt we needed to understand the journey we were about to go on. I knew it would not be like the trip we had six months ago. I also knew that G-Mom would insist that I keep notes in my journal about my illness just as she did on our trips. I could not tell G-Mom that I had forgotten how to write.”
Expect to see the 3rd book of the Lady Bird series late 2018 addressing Autism.
You can pick up a copy of Gracie’s book at http://amzn.to/2gfLCEJ.
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Until next time……………………………… Love & Blessings!!